Cashion Brings American-Made Forward Facing Sonar Rods to Market

Sanford, NC – March 14, 2024 – Cashion Rods, of Sanford, North Carolina, announces the release of two new rods specifically designed to help bass anglers fishing Forward Facing Sonar techniques. Like other Cashion offerings, the rods will be made in the U.S.A., from blanks rolled in-house to the assembly of every rod component.

“Electronics get plenty of media attention, but rod technology can literally be a make-or-break choice,” said Cashion Rods Owner and Founder, Dr. Matthew Cashion. “From the way a rod affects your casting precision and bait presentation to sensing when to set the hook and how to bring a fish into the boat, your choice of rod is absolutely critical.”

“It makes the difference between potentially catching a fish and actually landing one. And, like the graphs they complement, our new Forward Facing Sonar Rods are a must for competitive anglers who want every advantage in those areas.”

On the outside, Cashion’s Forward Facing Sonar Rods will bear the hallmarks of its popular ICON Series, while on the inside, these rods will continue the successes of the company’s CR6r blank and lightest weight components. And, as it is with each Cashion rod, material science is at the heart of every design and the advantages built into it.

This craftsmanship starts with rolling rod blanks in-house, using Advanced Interface Bonding (AIB) to combine mechanical and additive technology and create ultra high bond strength between the matrix of carbon fiber and proprietary-engineered epoxy. With the unsanded, featherlight blank completely encapsulated, protected, and enhanced by industry-leading processes, the Cashion team then adds custom components like its graphite reel seats and signature carbon fiber-fiberglass butt grips. 

From the butt grip to the rod tip, the rods are built to be both ultra-durable and remarkably sensitive, with each step providing a distinguished look, a hardwearing composition, and an effortless feel so anglers can throw baits all day long with accuracy, ease, and comfort.

“You’re going to want both rods,” Dr. Cashion continued. “Whether you’re throwing a light, minnow-profile bait like a Damiki rig or a lure designed to fish deeper on our medium rod, you’re going to love how these rods have the right balance of power, control, and sensitivity.”

In addition to having ideal length, weight, power, and action suited for use with Forward Facing Sonar techniques, the ICON FFS rods are assembled with the top-of-the-line features and smart specifications listed below.