It’s all about having the proper tools of the trade. When it comes to throwing a crankbait, you have to have a rod with softer action that helps with accuracy when throwing smaller baits into tighter spots.  You also have to consider having a rod for open-water casting and deep cranking ledges.  The CORE Cranking lineup has a rod for each consideration including a 6’6” mod-fast medium-heavy, a 7’ mod-fast medium-heavy, and a 7’6” mod-fast medium-heavy offering.  The choice is yours!